Meet Ira: Health Advocate - Author - Influencer - Speaker - Model - Mom

Based in Berlin, Ira has been working as a model for many years and is also an influential voice on Instagram's "health space". Living with systemic lupus erythematosus and Sjögren's disease, she empowers others to reclaim their lives despite chronic illness, turning struggles into happiness. Through her work, she raises awareness of autoimmune diseases and speaks publicly about critical topics such as the gender health gap and medical gaslighting across social media, TV, and the press.

Ira is the author of a book on everyday life with autoimmune conditions and has proudly collaborated with GSK, Novartis, AOK, Kranus Health, Volkswagen, Uniroyal, Evans, Zaco, and more.

Ira lives with systemic lupus erythematosus and Sjögren’s disease—chronic autoimmune conditions that affect her daily life with symptoms like fatigue, joint pain & inflammation. Despite these challenges, she has become a powerful advocate for chronic illness awareness.

Ira is a model, influencer, author, and speaker with years of experience in the creative industry. She shares health-related content with a growing Instagram audience and has worked with brands including GSK, Novartis, AOK, Volkswagen, Uniroyal, Evans, and Zaco.

She is the author of a book on living with autoimmune disease and has appeared across social media, television, and the press to speak on topics like gender health gap.

Outside of work, she enjoys traveling, Sports, and spending time with her family.